H-E-B is one of the largest, independently owned food retailers in the nation operating 420+ Stores throughout Texas and Mexico, with annual sales generating over $34.3 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service, and a commitment to diversity in our workforce, workplace, and marketplace.

As a Go-To-Market Strategy Lead - Retail Media, you'll serve as the leader to Business Operations and Sales Enablement teams. You'll manage a team that delivers multiple concurrent go-to-market and operational projects from launch to completion.

H-E-B Retail Media is quickly becoming a leader in the Performance Media industry. With the rapid growth in Texas, H-E-B Retail Media is becoming the advertising platform of choice for brands and marketers to reach and build connection with local, H-E-B communities. Check us out at:

https://hebretailmedia.com/

Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.

Do you have a:
HEART FOR PEOPLE... willingness and strategic expertise to lead, collaborate and grow internal and external relationships?
HEAD FOR BUSINESS... acumen to take on complex business challenges, and develop innovative solutions?
PASSION FOR RESULTS... drive to foster a growth mindset and deliver exceptional service and seamless execution?

We are looking for:
- 7+ years of related managerial experience in account management, digital advertising, ad tech, ad ops, or media planning / strategy

What is the work?
Leadership / Management:
- Oversees Sales Enablement and Business Operations teams; maintains productive long-term relationships with key stakeholders across technology, data solutions, e-commerce, marketing, and retail media
- Provides high level, programmatic oversight and project detail guidance
- Serves as a point of escalation for all issues and changes to existing plans
- Oversees / ensures effectiveness of go-to-market materials, technologies, and processes to unify / strengthen the H-E-B Retail Media Brand
- Leads acquisition, development, production, publication, and distribution of media content
- Manages project plans tied to major technology initiatives and ensures business dependencies are accounted; fulfills resource requirements; coordinates tasks for individuals and teams
- Leads evolution of business operations discipline; defines / documents / implements processes; iterates as needed
- Leads brainstorming sessions; serves as subject matter expert in development of processes and workflow enhancements

- Manages senior level client council that meets quarterly to support retail media
- Educates on best practices as SME; leads team training efforts and workshops; applies knowledge of sales training best practices to ensure effective delivery / implementation of educational content for ongoing training
- Leads continuous improvement of short- and long-term sales enablement and business operations strategies

Strategy:
- Leads short- and long-term strategic efforts to implement new technologies and innovate sales enablement and business operations processes
- Manages multiple strategic projects; collaborates with cross-functional teams to ensure successful outcomes
- Provides strategic counsel and support to leadership; ensures strategic goals are met
- Oversees development of operational support strategy
- Partners with key stakeholders on GTM strategy, rollout, and key roadmap initiatives
- Works with internal and external partners to execute new ad products, capabilities, and selling opportunities
- Leverages data to determine customer and internal needs
- Develops annual sales / expense plans; serves a key role in budgeting, strategic planning, and change management
- Creates / presents ongoing operational analyses and reports

What is your background?
- A related degree or comparable formal training, certification, or work experience
- 7+ years of related managerial experience in account management, digital advertising, ad tech, ad ops, or media planning / strategy

Do you have what it takes to be a fit as a Go-To-Market Strategy Lead - Retail Media at H-E-B?
- Expert project management skills
- Advanced leadership skills
- Advanced analytical and decision-making skills
- Advanced interpersonal and influencing skills
- Advanced verbal / written communication and presentation skills
- Ability to foster teamwork and nurture collaborative relationships
- Ability to identify with / orient to customers, clients, and senior leaders
- Ability to analyze and interpret data, and create data-driven plans
- Ability to work / lead / resolve issues cross-functionally
- Ability to manage multiple priorities and concurrent deadlines; attention to detail
- Ability to leverage relationships with key marketing technology vendors

Can you...
- Function in a fast-paced, retail, office environment
- Travel by car or plane with overnight stays
- Work extended hours; sit for extended periods

04-2023